Budweiser VR at SXSW

Earlier this month I directed and DP'd a VR experience for Budweiser at their facilities in St. Louis in a collaboration with The Uprising Creative. I shot it with a combination of rigs, one GoPro and one A7S for low light. The project will be premiering at SXSW in a 4D experience complete with the smell and tastes of Budweiser as you move through the virtual tour. 

After tasting freshbeer before bottling, I'm not sure I can ever go back. Needless to say, we did a lot of tasting shots "for rehearsal". Good thing I had my level on me or the shots might have been a little...wobbly.